Pride And Joy: The Story Of Alligator Records

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synopsis

Director Robert Mugge, having recently made the film DEEP BLUES (1991) about the blues traditions of Mississippi, decided to follow up with a tribute to Alligator and its roster of top contemporary blues artists from Chicago and elsewhere. The resulting film, PRIDE AND JOY: THE STORY OF ALLIGATOR RECORDS, presents musical highlights from one of the 4-plus-hour concerts (March 12th at Philadelphia's Chestnut Cabaret) that made up the tour, glimpses of Alligator's Chicago offices, and profiles of key performers and staff members. The "pride and joy" on display are not only that of fine musical artists plying their trades, but also that of a passionate and highly principled entrepreneur succeeding in a business mostly controlled by corporate giants and littered with the wreckage of countless small, independent labels.