It's Gonna Blow!!! San Diego's Music Underground 1986-1996

synopsis

A film about community, hype, and musical incest. The story of San Diego's legendary 90s music scene and its brief, ill-fated reign as the 'next Seattle'. A motley community of musicians with a do-it-yourself ethos and an aversion to mainstream culture develop their idiosyncratic sounds in the isolation of San Diego, but soon find themselves at the center of bidding wars and expense account lunches. What happens when the outcasts become the next big thing?